Katie Odegard

Practice Brand & Growth Strategist

Katie Odegard brings more than 25 years of experience in the dental and orthodontic industry, with a career spanning marketing, sales, strategic partnerships, customer experience, operations, and brand growth.

She has spent much of her career helping growing companies turn ideas into scalable, successful businesses.

As part of the founding team at Gaidge, Katie helped grow the company from an emerging orthodontic technology platform into a widely adopted industry solution, serving in leadership roles across sales, marketing, strategic partnerships, and customer experience.

Today, Katie combines that operator experience with her passion for branding and design to help orthodontic practices and businesses clarify who they are, strengthen how they show up in the market, and create better experiences for the people they serve.

Katie's Experience Highlights

Brand Strategy & Positioning

Clarifying what makes a practice different and translating that into thoughtful positioning, messaging, and brand experiences that feel authentic and consistent.

Brand Development & Creative Direction

Bringing brand strategy to life through cohesive visual direction, design, messaging, and marketing materials that strengthen how the practice shows up across every touchpoint.

Marketing Strategy & Implementation

Connecting brand and practice goals to practical marketing initiatives, helping move ideas from strategy through execution with greater clarity and consistency.

Growth Strategy & Initiatives

Identifying opportunities for growth and developing thoughtful initiatives that align marketing, patient experience, operations, and the broader goals of the practice.

Strategic Project Development

Taking complex ideas or opportunities and creating the structure, resources, and implementation plans needed to turn them into practical, executable initiatives.

Team & Cross-Functional Alignment

Connecting people, priorities, and projects across teams to create greater clarity, strengthen collaboration, and keep strategic initiatives moving forward.

Getting to know Katie

At Rootwell Consulting Group, Katie works at the intersection of strategy and execution helping clients with brand positioning, marketing, patient experience, growth initiatives, and operational improvement. She is a builder and connector at heart and loves taking a big-picture vision and turning it into something clear, thoughtful, and actionable.

“If you are looking for orthodontic excellence with clinical consulting, look no further. Andrea Cook is a wealth of knowledge and truly transformed our practice in so many ways to help our overall patient experience. I highly recommend utilizing her services and promise your only regret will be not doing it sooner!”

- Sarah Hanger, Practice Manager

“Andrea Cook continues to set the gold standard for clinical consulting. I hired her to help me put systems in place for sterilization, training, and treatment planning and she delivered! And she was a great resource to my Clinical Manager during all the implementation. I highly recommend her services if you want to get the next level of clinical excellence!”

- Dr. Michael Weiler

“With Andrea’s help, my office was able to dramatically improve our efficiency and take our level of communication and performance to a new level. After her on-site visit and training, my staff was motivated, and has actually continued to maintain her recommendations and instructions, and continue to strive for the excellence that she set for us and our patients.”

- Dr. Lindsay Limbaugh

“Hi Andrea. I thought of you today. Your new template you created for us has been in place now for a few weeks and one of my assistants today said that the new schedule is changing her life. I feel the same way, even when we are busy, the day seems to flow so much better and I feel like I can breathe. I also have more energy that I take time to explain in detail to my team why I’m doing what I’m doing and I don’t feel emotionally drained. It’s been such a positive change in our office!”

- Dr. Botsford

Where Strategy Takes Root, Growth Follows

Partnering with orthodontic practices to deliver thoughtful strategy, hands-on implementation, and sustainable growth – built on experience, data, and human connection.