Marketing & Brand Strategy Consultant
Amanda brings over a decade of orthodontic marketing experience, with a career focused on helping practices strengthen their brands, marketing strategies, and patient experiences. Her background includes leading a digital marketing agency and working with orthodontic practices across the country on brand development, digital marketing, patient acquisition, and automation, giving her a comprehensive perspective on how marketing connects to the larger goals of the practice.
Her expertise centers on developing thoughtful, data-informed marketing strategies that reflect what makes each practice unique and support meaningful growth. She helps practices identify opportunities, strengthen their positioning, make more strategic marketing investments, and align their brand, technology, partners, and patient journey around a clear strategy.
Comprehensive evaluation of current marketing, patient acquisition, conversion, competitive positioning, systems, and performance to uncover gaps, opportunities, and priorities for growth.
Customized marketing strategies and actionable roadmaps built around practice goals, market opportunities, performance data, budget, and available resources.
Clear differentiation, positioning, messaging, and creative direction designed to communicate what makes the practice unique and create consistency across patient touchpoints.
Evaluation of the patient journey from initial awareness and inquiry through scheduling, consultation, follow-up, and start to identify opportunities to improve conversion and create a more connected patient experience.
Evaluation and optimization of CRM, patient communication, lead nurturing, automation, tracking, and other marketing technologies to improve efficiency and maximize existing resources.
Strategic direction across websites, SEO, AI search visibility, paid advertising, reputation, social media, email marketing, and other digital channels to support the practice’s broader growth strategy.
Strategic oversight of outside agencies and vendors, including partner selection, coordination, goal alignment, KPI development, accountability, and ongoing performance evaluation.
Development of meaningful KPIs, tracking systems, budgets, and reporting frameworks that connect marketing investments to results and support more informed decision-making.
Amanda partners with orthodontists and practice leadership to develop and implement marketing strategies that align with their goals, reflect what makes their practice unique, and support sustainable growth.
Her approach combines strategic thinking with practical problem-solving and hands-on implementation. Rather than applying the same marketing formula to every practice, Amanda takes the time to understand each practice’s goals, team, market, systems, and opportunities, then develops strategies, processes, and solutions tailored to what will work best for them.
Approachable, outgoing, and highly collaborative, Amanda integrates closely with practice teams and marketing partners to turn strategy into action. Her strengths in organization, systems, and process implementation help create clarity and momentum, while her ability to connect with and encourage team members helps build the engagement needed to carry initiatives forward.
Partnering with orthodontic practices to deliver thoughtful strategy, hands-on implementation, and sustainable growth – built on experience, data, and human connection.
